WhatsGoingOn (WGO) is a lifestyle and apparel brand that brings real stories to you through genuine human connection.
The goal is to challenge the mindset that some people are more political that others by humanizing politics so that we all can participate in the conversation.
More Gen-Z’s have voted this past Federal Election than ever before, however we found that many of them felt that they were uninformed voters.
To tackle this issue, we chose Instagram, a platform that the majority of Gen-Z already uses, as a way to leverage our information, allowing our audience to be more knowledgeable, engaged and less apathetic about the electoral system in Ontario, Canada.
WGO focuses on bringing the information to the people so they are able to make an informed decision when voting.
As a lifestyle brand with the goal of making political awareness a mindset students will aspire to have. Through them donning our clothing it will reflect our brand’s message.
Kyera's main role was in the Visual Design aspect. She designed the logos and branding and directed the shoot for the merchandise. Additionally, Kyera handled the Instagram account.
Photography by Saphera Peters.